Online shopping has intensified in the last decade. The COVID-19 pandemic had imposed circulation limitations and more restrictive behaviors on consumers due to fears of contracting the virus, boosting online grocery shopping. Just like most brick-and-mortar companies, even the grocery industry had to devise new ways to deliver their products to households. However, for farmers and suppliers who have been well secured in their physical stores for decades, it came as a challenge. This case study provides a glimpse of the journey embarked on by SkiptheShop in their great stride to help grocery suppliers take the powerful step of moving into the online landscape with an all-in supply and delivery chain ready to transport and accommodate orders from customers living throughout Toronto.
The story starts with four individuals wanting to make an impact to help Sri Lankan native exporters reach the international market by providing better exposure. After spending substantial time living in Canada and working on their careers, they knew they had the technology, networks, and resources to give back to their communities back in Sri Lanka. Around late 2019, an idea was generated to create an online website for helping farmers sell their products to North America. By January of 2020, after much discussion going back and forth, the website domain was registered, and it was time to assume the operation of onboarding suppliers and contracting delivery networks.
In a matter of months, COVID-19 was declared a pandemic, and people became restless. Brick and mortar stores were going out of business by the day on top of all the health concerns that were rising. This was a moment of fight or flight, and the team had merely a few weeks to get the eCommerce operation, website, and delivery service all up and running.
Things had to get done fast, so work was distributed among the four owners based on their specialties. The website had to constitute functioning operations, web development, an eCommerce strategy, vendor management, and acquisition while also staying in tune with the overall strategy.
Around this time, 6IXSENSES was introduced to SkiptheShop and became a business partner in preparing a complete eCommerce system and strategy. 6IXSENSES, who were pioneers in eCommerce, technology, and digitalization, already knew which areas would trigger the biggest challenges in setting up this operation. They also knew the most effective way to work around these issues and create the best-value product. They were a powerhouse team of designers, developers, and specialists.
About the Website:
The website was built with the use of popular modern-day eCommerce technology, including WordPress, WooCommerce, and WPEngine, as well as client-service software like Freshdesk, RingCentral, and LiveChat.