Although the business had a unique value proposition for the world’s eye, times were tough for the new start-up in 2020. The world had unanimously declared COVID-19 as a global pandemic and small businesses were feeling the biggest pinch.
Small businesses and self-employed individuals were in survival mode, with storefronts that were once bright and colorful closed up for several months. Those that were the most financially fragile closed their businesses for good.
Amidst the worst crisis since the past century and adapting to a new lifestyle, people are now concerned for their safety and health. This meant customers were no longer willing to visit a store, and clients were turning a blind eye to onsite meetups. Like most organizations, small businesses providing services transitioned online as well. It only became more and more evident to Adam that in order to sustain his business, he had to reinvent his approach during the new normal. This meant embracing the power of online presence, which his business was unable to do in the past due to a lack of skill and competence.
Clients were the most important stakeholders for Butterfly Benefits’ team in order for them to continue running operations. This meant devising ways to access more potential clients through social networking while delivering the same credibility that once existed when meeting a client face-to-face. Butterfly benefits needed more brand presence to capture the online market. The design and presentation of their storefront needed to be translated into a website that represented their brand’s value and style.
However, Adam and his team were treading rough seas to find the right person to work on his company website. He wanted someone he could trust and develop the vision he saw in Butterfly Benefits’ potential website. The company’s ability to stay in business and reach new customers would depend on how well this project turned out.