Where They Started
Essential Impact approached 6ixSenses as a long-established coaching organization facing operational strain and limited scalability. Their systems were disconnected, processes were largely manual and key data was spread across multiple platforms. As they expanded across Canada and the US, these limitations made it difficult to manage demand, maintain consistency and gain insight into performance. They needed a stronger digital foundation and a clear plan for sustainable growth.
Problem & Solution
The Challenge
The company was hitting operational and growth limits due to disconnected systems and manual and resource-heavy processes. Their tech stack lacked integration. This caused duplicated work, slow onboarding, missed leads and an inconsistent user experience for both clients and staff. These inefficiencies made it difficult to scale programs across Canada and the US. The company had limited visibility into performance and no reliable way to optimize funnels or forecast growth, since most acquisitions came through word of mouth with no trackable marketing data. They needed a connected digital ecosystem, an improved website and a clear technology roadmap to enable automation, brand visibility and scalable growth.
The 6ixSenses Solution
6ixSenses developed a comprehensive Digital Adoption Plan to modernize Essential Impact’s operations and build a scalable and connected digital ecosystem.
Key recommendations included:
- Introducing a modern CMS to manage website content, navigation, e-commerce and all front-end B2B/B2C interactions.
- Adopting a CRM to centralize customer data, automate onboarding, manage course funnels and certificates, and strengthen sales processes.
- Building an integrated technology ecosystem by aligning marketing automation tools, Slack, Asana and Google Workspace for coordinated communication and operational efficiency.
- Evaluating platforms such as HubSpot, Salesforce, Zoho, WordPress, Contentful and Sanity, with detailed scorecards and architectural recommendations.
- Proposing a website redesign to improve content hierarchy, usability, navigation and lead-generation performance.
- Enhancing UX and analytics to reduce friction in key user journeys and improve conversion outcomes.
- Shifting to measurable acquisition strategies through SEO, paid media and analytics-driven marketing.
- Introducing automation to reduce manual workload and support sustainable organizational growth.
Where They Are Now
The Digital Adoption Plan equipped Essential Impact with a unified framework for measurable and sustainable growth:
- Increased operational efficiency through automated and integrated tools.
- Reduced resource strain by removing manual and duplicated processes.
- Faster onboarding and servicing via CRM-powered workflows.
- Scalable systems capable of supporting national and international expansion.
- Improved user experience through CMS-driven structure and enhanced website design.
- Greater brand visibility through SEO, paid media and optimized content architecture.
- Trackable marketing and analytics frameworks enabling informed decision making
- A complete blueprint to mature into a digitally efficient and scalable organization.
The Sum Up
6ixSenses equipped Essential Impact with the strategy, structure and digital foundation required for sustainable growth. With recommended technology and a clear transformation plan, they are now positioned to strengthen their operations, enhance client experiences and scale confidently across North America.
