Where They Started
Compliance Works operates in a highly regulated and trust-driven industry where search visibility, site performance and data accuracy are critical. While the platform had strong subject-matter expertise and valuable content, its digital foundation was limiting growth.
Before engaging 6ixSenses, the website lacked technical SEO consistency, suffered from performance inefficiencies and had no reliable way to track user behaviour or measure lead conversions. This made it difficult to scale organic traffic, optimize content or confidently attribute business outcomes to digital efforts.
Problem & Solution
The Challenge
A detailed SEO audit revealed several high-impact issues affecting both discoverability and user experience:
- Duplicate and missing meta titles and descriptions across key pages
- Inconsistent and missing H1 heading structures
- Low text-to-HTML ratios impacting crawl quality across 100+ pages
- Heavy, unminified JavaScript and CSS files affecting page speed
- Broken external links reducing SEO trust signals
- No structured conversion tracking for forms, demos or gated content
- Limited visibility into how users engaged with blog content and lead pathways
Without addressing these foundational issues, long-term SEO growth and lead generation would remain constrained.
The 6ixSenses Solution
6ixSenses delivered Phase 1 of a two-part digital growth initiative, focused on stabilizing performance, strengthening SEO foundations and enabling measurable conversions.
Technical SEO & Performance Optimization
- Resolved duplicate and missing meta titles, descriptions and H1 tags across priority pages
- Optimized all metadata to keyword-rich and best-practice character limits
- Improved low text-to-HTML ratios across 106 pages to enhance crawl efficiency
- Minified and compressed 560+ JavaScript and CSS files
- Enabled caching for flagged assets to improve load performance
- Repaired broken outbound links impacting SEO authority
Accessibility Safe Optimization
- Preserved logical heading hierarchy and semantic structure
- Ensured alt text coverage where required
- Maintained ARIA labels, keyboard navigation and screen reader compatibility
- Conducted post-implementation accessibility scans to prevent regressions
Analytics, Conversion & CRM Enablement
- Implemented Google Tag Manager to track:
- Demo requests
- Form submissions
- Lead magnet downloads
- Deployed session recordings and heatmaps using Hotjar / Microsoft Clarity
- Built gated content flows with thank-you page conversion goals
- Integrated lead capture with HubSpot CRM for attribution, tracking and follow-up
This work aligned closely with our digital systems & infrastructure and dev & engineering capabilities, ensuring performance, data integrity, and scalability.
Where They Are Now
With technical barriers removed and full-funnel tracking in place, Compliance Works now has a clean and scalable digital foundation ready for growth.
Based on industry benchmarks for B2B SaaS and compliance platforms, the improvements implemented by 6ixSenses are expected to deliver:
- 15-30% increase in organic search visibility following re-indexation
- 10-20% improvement in engagement metrics, including time on page and scroll depth
- 20-35% uplift in lead capture efficiency through gated content and optimized conversion flows
- 100% visibility into tracked conversions across forms, demos and downloads
Just as importantly, the platform now has accurate data to support ongoing optimization across SEO, content and media channels.
The Sum Up
This engagement laid the groundwork for long-term and measurable digital growth.
By combining technical SEO, performance optimization, accessibility-safe engineering and conversion intelligence, 6ixSenses transformed Compliance Works’ website into a scalable growth asset. It's ready for advanced SEO, CRO and media activation in Phase 2.
The project reflects 6ixSenses’ integrated approach across web & digital experience development, dev & engineering and future media activation.
