Where Did They Start

BlueTech is a Toronto-based distributor of mobile phone accessories which serves both Canada and the USA. Even though its products were in high demand, the company struggled with outdated and disintegrated systems.

• Inventory was managed manually through Excel spreadsheets
• Operations were scattered across locations with less control or visibility
• Cross-border sales were ineffective, with poor handling of multi-currency transactions
• The business had little to no e-commerce presence, dashboards or an effective way to track or acquire customers.

In an increasingly competitive B2B landscape, BlueTech was in danger of falling behind more agile and digitally enabled competitors.

‍

Problem and Solution

The Challenge

BlueTech had systemic problems rather than simple technological ones. Their procedures were disjointed, reliant on personnel and expensive to keep up. And without interconnected systems, they were encountered:

• No adequate inventory control was in place
• E-commerce visibility was low
• Absence of reporting or customer engagement tools 
• Inadequate cross-border operations

Due to the aforementioned barriers, BlueTech found it difficult to scale in the USA and Canada.

The 6ixSenses Solution

BlueTech needed to modernize its business model to meet customer expectations for seamless online experiences. Therefore, 6ixSenses designed and executed an end-to-end solution that modernised their operations and positioned them for growth.

Key initiatives included:

• BigCommerce served as the foundation for next-generation e-commerce, which features numerous shopfronts, multi-level pricing, and customer group segmentation to cater to both B2B and B2C markets.
• Unified operations integrated Odoo ERP with the online stores, centralising US and Canadian inventory and streamlining orders in real time.
• Smarter systems introduced integrated POS, restructured SKUs and automated workflows through tools such as ShipHero, eShipper, SaveCart and B2B Ninja.
• Customer dashboards, loyalty programs, and Searchspring for sophisticated product search and discovery were all implemented as part of customer engagement.
• Data-driven growth implemented analytics, SEO, payment systems via Stripe and reporting dashboards to enable better decision making.

‍

This was a full-scale shift from manual processes to a digitally unified business model.

‍

Where Are They Now

With 6ixSenses as their partner, BlueTech has transformed into a modern, scalable and customer-focused distributor.

• Centralised inventory management has eliminated inefficiencies and reduced overhead
• Integrated cross-border capabilities now support multi-currency sales in both Canada and the USA
• Stronger customer relationships are built through dashboards, loyalty programs and a frictionless buying experience
• Smarter decisions are powered by real-time reporting and analytics
• Future-ready systems allow BlueTech to compete with industry leaders while being positioned for long-term growth

What started as a disjointed and manual process has evolved into a networked ecosystem designed for scale.

‍

The Sum Up

BlueTech’s collaboration with 6ixSenses demonstrates what can be achieved when integrated and future-proof solutions are used to replace outdated procedures. By combining technology, strategy and execution, we helped them move from inefficiency to agility, from limited visibility to actionable insights and from local distributor to a cross-border digital business.

For businesses ready to modernise their operations, 6ixSenses doesn’t simply deliver websites; we deliver transformation.

‍