Where They Started

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NARAT Group, including its operating division, Prestige Travel Group, is an experience-driven travel provider known for curated journeys and long-standing partnerships with major global agencies, including Thomas Cook and Uniglobe Travel.

The brand had strong industry credibility and specialized expertise in thematic travel experiences. However, its business model was largely agency dependent, with no direct-to-consumer (B2C) channel and limited digital infrastructure to support scalable growth.

By 2024, the travel market had shifted dramatically toward OTA platforms and digitally enabled booking ecosystems. Competitors such as Abercrombie & Kent and Audley Travel had significantly stronger digital authority, SEO visibility and online booking capabilities. Meanwhile, global OTAs like Expedia continued to shape customer expectations around real-time booking and seamless user experience.

NARAT required a full digital transformation blueprint.

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Problem & Solution

The Challenge

A comprehensive digital audit revealed:

• No integrated B2B or B2C booking engine
• No centralized CRM automation strategy
• Fragmented advisor sales workflows
• Outdated website architecture with unclear conversion paths
• No structured CMS for travel content or SEO growth
• Minimal organic search visibility
• Low social and digital engagement compared to competitors

From a systems perspective, there was no unified digital ecosystem connecting booking, CRM, operations, marketing and reporting.

This limited scalability, slowed operational efficiency, and prevented NARAT from competing effectively in an increasingly digital-first travel industry.

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The 6ixSenses Solution

6ixSenses delivered a comprehensive Digital Adoption Plan and Technology Roadmap, positioning NARAT for scalable growth of its online travel platform.

This engagement focused on strategy, architecture design and implementation planning across:

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Digital Systems & Infrastructure Strategy

• Full technology stack audit and systems gap analysis
• Defined ideal future-state architecture
• Designed integration and API frameworks for scalability
• Delivered Total Cost of Ownership (TCO) modelling
• Structured phased implementation roadmap (MVP-first approach)

Over 20+ user journeys across B2B and B2C segments were mapped and consolidated into a unified systems architecture.

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E-Commerce & OTA Booking Ecosystem Strategy

• Recommended scalable B2B and B2C booking platform architecture
• Scoped integration with GDS systems (Amadeus, Sabre) and travel APIs
• Defined requirements for real-time inventory, multi-currency support and secure payments
• Proposed open API infrastructure for long-term expansion

Industry benchmarks show OTA-enabled travel platforms typically convert between 2-5% of website traffic, compared to sub-1% conversion for brochure-style sites. The roadmap positioned NARAT to compete within this higher-performing digital framework.

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Web & Digital Experience Architecture

• Redefined digital experience strategy
• Proposed conversion-focused information architecture
• Scoped SEO-optimized CMS framework
• Designed multilingual and content performance tracking capabilities

The transformation plan prioritized SEO growth, structured content publishing and improved discoverability. This is critical in a market where competitors rank for thousands of first-page keywords.

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CRM, Automation & Sales Process Optimization

• Assessed CRM requirements (including HubSpot capability review)
• Identified workflow inefficiencies and automation opportunities
• Mapped commission, settlement, and reporting processes
• Defined KPI framework and benchmarking structure

Industry data indicates that structured CRM automation can improve lead response time by 20-30%, directly influencing booking performance and retention.

Digital Growth & Market Positioning

• Defined SEO and digital visibility growth strategy
• Identified competitive keywords and authority gaps
• Recommended scalable digital acquisition framework
• Structured analytics and performance measurement architecture

Where They Are Now

Following the strategic consultation, NARAT now has:

• A board-level digital transformation roadmap
• A clearly defined B2C expansion strategy
• Unified systems architecture design
• Consolidated advisor workflow framework
• API-led OTA integration blueprint
• KPI-aligned CRM and automation plan
• Structured phased rollout strategy

Most importantly, the organization now has clarity, from technology selection to integration planning, enabling confident next-stage execution.

The roadmap reduced operational fragmentation, aligned systems to business objectives and created a scalable foundation for future online booking growth.

The Sum Up

NARAT partnered with 6ixSenses to transition from a traditional agency-led travel model to a digitally enabled and scalable travel ecosystem.

Through a comprehensive Digital Adoption Strategy, systems architecture design and OTA platform roadmap, 6ixSenses positioned NARAT for:

• Revenue diversification through B2C expansion
• Improved operational efficiency
• Stronger SEO and digital discoverability
• Scalable booking infrastructure
• Long-term competitive positioning

This engagement demonstrates how strategic digital systems planning, before implementation, can create measurable competitive advantage in the travel and tourism industry.

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