Where They Started
Zaui is a long-standing reservation software provider that works with tour, activity, and transport operators. As the business expanded, customer data became scattered across multiple tools, creating silos, missed signals and slow internal processes. Teams struggled to see the full customer journey, identify stalled accounts or act proactively. Zaui needed a unified and scalable way to integrate its customer data and operations.
Problem & Solution
The Challenge
Zaui faced several critical operational roadblocks:
- No unified customer view
- Fragmented data across multiple platforms
- No clear process for identifying stalled customers
- Limited visibility for sales and customer success teams
- Inefficient tech stack with overlapping tools
- Inconsistent internal communication
These gaps made it difficult to support customers efficiently or scale internal operations.
The 6ixsenses Solution
6ixSenses implemented a fully integrated Customer Data Platform (CDP) to centralize Zaui’s operations:
- Unified Customer Data: All touchpoints consolidated into one reliable profile.
- Automated Alerts & Triggers: Real-time notifications for milestones, risks and opportunities.
- CSM Visibility System: Clear flags and tracking for customer status and journey progress.
- Seamless Adoption: Teams kept working in their existing tools.
- Scalable Architecture: Direct Integration and Data Lake options for future growth.
Where They Are Now
With the CDP fully integrated, Zaui now operates with:
- One unified customer view
- Faster, proactive issue resolution
- Data-driven decision-making
- More personalized customer engagement
- Clear, structured communication
- A leaner, more scalable tech stack
- Streamlined internal workflows
The team shares the same information, moves faster and provides a more consistent customer experience.
The Sum Up
6ixSenses helped Zaui shift from fragmented and reactive operations to a connected, proactive and scalable customer data ecosystem. With centralized data and automated workflows, Zaui now has the visibility, alignment and efficiency needed to grow with confidence.
